“We assist nonprofit organizations acquire, retain and engage their members and donors to maximize income to provide funds for their important initiatives.”

Non Profits and Foundations

According to the National Center for Charitable Statistics, 1.5 million U.S. nonprofits are currently competing for donor funds. This can make recruiting and maintaining nonprofit memberships a challenge The direct-marketing industry combined with the nonprofit industry measures many things when it comes to the health of the consumer marketplace, the feelings about charitable giving, the amount of giving, etc. In 2015, there was a study that showed information in a different way.

“Every 100 donors gained in 2014 was offset by 103 in lost donors through attrition.”

New numbers from the 2015 Fundraising Effectiveness Survey Report do not paint a positive picture of the current state of donor retention. The Association of Fundraising Professionals and the Center on Nonprofits and Philanthropy at the Urban Institute established something called the “Fundraising Effectiveness Project” to conduct research on fundraising effectiveness and to help nonprofits increase their fundraising results at a faster pace.

“Every $100 gained in 2014 was offset by $95 in losses through gift attrition.”

From 36,000 Members to Over a Quarter Million

The Society for Human Resource Management (SHRM) engaged our team in the late 1980s to help it with an ambitious goal: to be the largest HR association in the world. Since that time, our team has continuously partnered with SHRM to steadily grow its membership and make what was once an aspiration a reality.

A Long-Term History of Gains

SHRM  have relied primarily on direct mail acquisition campaigns to drive new members. These efforts have evolved over the years to include nearly 300 different segmented lists, data modeling techniques, lapsed member initiatives, utilization of client prospect files, and the continuous evaluation of new data sources to accurately identify the most likely prospects. We also test different package designs and concepts as well as offer testing with new member incentives to maximize returns of both time and money.

Our lifecycle approach to membership marketing means we keep sight of the big picture as well as the many details essential to successful member programs. These numbers speak to our success. We have recruited more than 4 million new members for hundreds of organizations resulting in billions of dollars in lifetime revenue. One of the hallmarks of our team’s long-term success has been our ability to work seamlessly with organizations of all sizes and in many diverse fields. Large or small, individual or trade, finding and retaining members is a constant challenge for nearly everyone. At times we’re retained to help with one or two facets of membership; at other times, we’re tasked with revitalizing entire programs.