“Artisan Marketing provides strategically designed software solutions that allow organizations to develop talent, recognize achievement to align your shared goals and facilitate a positive company culture.”

Performance Improvement

The customer experience is a company priority, but recent studies show that creating a positive customer experience starts with engaged employees. To engage your employees and create a positive customer experience you need to begin with the employee experience.

By connecting with your employees, building trust, establishing clear expectations, and having honest communications you can positively impact an employees experience with your organization. Keeping employees happy keeps them motivated and productive which in turn leads to better customer service and business performance. To produce happy employees takes quality management and a well communicated organizational vision, along with tangible factors such as workplace environment and technology tools.

A recent Gallup meta-analysis revealed that organizations with high engagement saw 25% lower turnover. Additionally, a 2012 Gallup poll found that engaged workers outperform their disengaged counterparts by 147 percent in earnings. It is estimated that disengaged employees cost U.S. business upwards of $450 billion dollars each year.

Cleveland Clinic uses our program to solve a multi-faceted problem. Their Gallup Q12 results showed low scores for employee engagement, and the results of the HCAHPS survey showed that the company was below average in categories relating to patient satisfaction. The company had a number of disparate recognition programs in place, all of which had poor or nonexistent tracking and analytics mechanisms. In short, their existing recognition initiatives were highly ineffective.

The implementation of our team’s recognition platform had dramatic effects. Cleveland Clinic won the 2015 Best Practice Award from Recognition Professionals International. The ratio of engaged employees to actively disengaged employees improved by 40%, going from 16% below their peer-group average to 17% above. Employees sent each other other 142,000 awards in the first year alone, 65% of which were non-monetary. Cleveland Clinic’s ranking in the Centers for Medicare & Medicaid Services (CMS) survey of patient satisfaction jumped from the 40th percentile to the top 8% of roughly 4600 hospitals.